Add Baseball (kind of)

So I decided to read this Jim Baker fellow's diary of watching Kansas City Royals' games for this past week. That's chiefly because they played the Mariners and I like reading about how much the local nine suck from a national perspective. I was pleasantly surprised by how much I enjoyed the piece. Definitely worth a read. Especially this nugget:

What can we assume from the advertisement that ran between the seventh and the eighth inning? Here's the scene: it's obviously the wee hours of the morning. A very addled young man can't make up his mind at the drive-thru window at Jack In The Box. We are led to believe he has been there a while, hemming and hawing. When prompted, he can barely articulate a response. Suddenly, the miniature Jack-In-The-Box figure on his dashboard starts talking to him. It tells him to keep things simple when ordering. (Implying that it's too much trouble to pronounce something like a Ciabatta burger.) The kid agrees with the animated Jack but wants to know how many tacos he should order. Jack suggests 30 and the kid, squinting as he speaks in that certain looking-through-the-haze sort of way, says that was the number he, too, had in mind.

I think the message here is obvious: They are acknowledging that a lot of their late-night customers have come by their overwhelming hunger by means that would, if they were professional athletes caught doing so, get them suspended. And Jack In The Box is cool with that. In fact, they celebrate and heartily welcome the excessive purchasing needs of this breed of consumer.


Exactly.